Green Any Site - Do something good for the planet, every time you shop online

The Press Room

Contact Info

Press Contact: Tal Ater
phone: +(972)-50-5286344
email: tal@talater.com
twitter: @TalAter

Mailing Address

14781 Memorial Dr.
Office # 3101
Houston, TX 77079, United States

Just the Facts

Name: Green Any Site
URL: http://www.greenanysite.com/
Founded: 2008
Public Launch: December, 2008
Founder: Tal Ater
Employees: 1
HQ: Ramat HaSharon, Israel

What We Do

Green Any Site, gives shoppers the ability to easily donate a portion of any online purchase they make to the environmental charity of their choice. All it takes is clicking a special "green this!" bookmark whenever they shop online.

Using GAS is free, there’s nothing to install, it takes just a click each time you buy something anywhere online and the amount that gets donated is quite substantial (an average of 5% of the money you spend goes to the environment).

To use GAS, just add the "green this!" bookmarklet to your browser, and click it once whenever you’re about to add something to your shopping cart in any online store. The bookmarklet will open a small box on top of the store telling you that "You are shopping at WidgetStore, click here to green this purchase"… When you click it you are sent right back to the store, where you can complete your purchase as usual… Nothing changes in your shopping experience beyond that small click… But that small click has a big environmental impact.

The idea behind GAS is very simple… Instead of spending years waiting and convincing retailers to go green and change their practices, GAS uses existing business practices that make sense to retailers and that they all support… affiliate marketing.

The "green this purchase" link is actually an affiliate link, created in real-time based on where you clicked the bookmarklet from, and leading right back to where you were shopping… So when you click the bookmarklet, you’re basically telling the site that GAS sent you, and they pay GAS a commission for referring you to them… Each month, GAS donates 100% of the affiliate fees received to environmental organizations (chosen and voted on by GAS users).

GAS is completely transparent to its users, publishing monthly reports of how much money was raised and donated, and even publishing financial and affiliate reports when such actions are not against the affiliate program terms.

The environmental organizations we support are chosen and voted on by our registered users.

This month we’re supporting Conservation International, named among the “10 Best Charities Everyone's Heard Of” by Charity Navigatior.

Our Business Plan

GAS's business plan is focused around two areas:

Extremely targeted, ethical advertising at the time of purchase… Knowing what a user is about to buy and where he is about to buy it, is an amazing opportunity to advertise other products to him, and to help him make greener choices. This is one of our plans on how to not only raise money for the environment, but also help our users make smarter, greener buying decisions.

For example, when you’re about to buy a book online and click "green this", you may see a small notice next to the GAS window suggesting you save an extra tree and buy the audio or e-book instead. This space may also be used for green tips such as suggesting places to recycle your old phone when you purchase a new one.

It should be noted, that GAS uses the data about a user's purchase only for the duration of the transaction. No personally identifiable information is kept on a user's shopping habits, in order not to intrude on his privacy.
Packaging and providing our technology for use by other non-profit and for-profit companies, so they can create their own version of GAS, completely branded to their charity, and benefiting different causes.

Recent Press

Green Prophet
February 10, 2009
Tal Ater Gives "GAS" To Help the World GreenAnySite
"While a general reduction in consumption would be ideal, though, there will always be certain purchases that are necessary and there will always be people who are not willing to cut back. Which is where Tal Ater’s initiative - Green Any Site - comes in."
Triple Pundit
December 24, 2008
A Brilliantly Simple Green Business Idea
"As a green business blogger on three sites, I hear about a lot of green business ideas. Today I heard about a near perfect one. Green Any Site."
TreeHugger
December 12, 2008
Green Any Site Makes Online Shopping A GAS
"GAS has come up with a smart way to get online shoppers to be a little greener while spending their money."
GoodCleanTech / PC Magazine
December 10, 2008
Green Any Site 'Greens' Your Online Purchases
"The Green Any Site Web service promises that everything (or almost everything) you buy online will contribute to environmental causes at absolutely no additional costs to you."

Download Press Assets

Assets (Images and Logos)

The following files are available for use when covering GAS.

The zip file includes the GAS logo in various sizes, as well as screenshots of the site, and GAS in action.

If you need other files, different formats or resolutions, don't hesitate to ask.